Walmart debuts updated Neighborhood Market format

Walmart is going on the offense as German grocery giant Lidl prepares to enter the United States this summer.



The discounter has rolled out a new prototype for its Neighborhood Market grocery-store concept in a handful of markets nationwide.



As seen in its recently opened 46,000-sq.-ft. store in Myrtle Beach, South Carolina, the prototype is more customer-friendly and has a more contemporary look, with updated signage, polished granite floors, lower counter tops in the deli and bakery for easier ordering, wider aisles and a made-to-order pizza oven.



In addition to a broad assortment of fresh and organic produce, meat, and grocery items, the store features a full-service deli, pharmacy, fuel station and in-store bakery offering personalized cakes, fresh baked breads and pizza made on the spot. It also offers free store pickup service for online orders.