Sales & Marketing

99 Cents Only Stores turned in a strong sales performance for its fourth quarter, even as its net loss grew amid rising expenses.   The retailer reported a net loss of $20.9 million for the quarter, versus a net loss of $18.4 million in the year ago period.   Net sales increased 6.7% to $552.5 million, while same-store sales rose 6.4%. Average ticket gained 4.4% and customer traffic increased 1.9%. Operating loss was $6.5 million versus $2.7 million in the period a year prior.  

As recently as the 1990s, the only real form of text-based communication with customers was via email. Today, consumers have a range of social platforms they use to effortlessly communicate — and they expect their shopping experiences to be effortless and, more importantly, seamless across channels as well.