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Sales & Marketing

  • Three retailers step up shopper engagement with bots

    FreshDirect, Subway and The Cheesecake Factory have added a new item to their menus — conversational commerce.   Through a partnership with MasterCard, the three brands are now using artificial intelligence (AI)-based bots to enable consumers to browse menus, build orders and securely checkout via Masterpass — all without leaving the Messenger chat-based platform.   

  • Luxury department store retailer takes on more debt

    Neiman Marcus’ debt burden just got heavier.   The luxury retailer will make interest payments over the next six months with new debt to preserve its cash and bank line of credit.   Instead of making a current $29 million cash interest payment on $600 million notes due in 2021Neiman Marcus will issue more bonds to holders to cover the 9.5% interest, the Dallas News reported.  

  • Amazon: Breaking Down Four Myths

    There’s no denying that Amazon has changed the face of retail, but there are many misconceptions about how the company actually operates. Many wrongly believe that Amazon makes most of its profits from e-commerce, while others incorrectly view Amazon as the long-tail poster child. Unfortunately, these fallacies are leading many retail companies into making bad strategic business decisions as they try to duplicate Amazon’s success.   The following is a breakdown of some Amazon myths along with a few takeaways: 

  • French children’s clothing brand in U.S. debut

    Orchestra is entering the United States, both online and off.    The 23-year-old French children’s and maternity fashion brand has launched its first English language website. The retailer will make its U.S. brick-and-mortar debut, opening newborn/children's clothing store at King of Prussia Mall, King of Prussia, Pa.  

  • Look for more stores-within-stores

    Stores-within-stores have been prevalent in Europe and Asia for years, and while they’ve been in play for decades in the U.S. (think perfume counters in Macy’s), all indications call for much wider adoption here in the years ahead. Already, the concept has branched into new combinations. Apparel shops within supermarkets, electronics boutiques in department stores, and branded sections of sporting-goods stores are some commonly seen examples.  

  • PetSmart acquires fast-growing online rival

    PetSmart has beefed up its digital offerings with the acquisition of the leading online retailer of pet food and products.   The chain said it has entered into a definitive agreement to acquire Chewy, which was founded in 2011 and offers a wide selection of products for pets, ranging from cats and dogs to horses. The acquisition is expected to close by the end of PetSmart’s second fiscal quarter of 2017.  

  • An architect’s take on building experiences

    Store closings are commonplace. Online shopping options grow. From time immemorial, stores were built with brick-and-mortar. Better materials for today would be innovation and experiences.    We in the field of store design are seeing some promising signs that an evolution is underway.   

  • Study: Apparel retailers still seek the perfect technology fit

    As more shoppers embrace digital solutions, apparel retailers must merge online and offline experiences to drive e-commerce sales.   This was according to “Apparel Trend Report: Reconciling the Tech with the Tactile,” a report from Criteo that highlights the latest shopping trends in the apparel and accessories retail category. The report offers insight into shifting shopper behavior and actionable intelligence for retailers and brands as they seek to fully capitalize on the apparel e-commerce ecosystem.  
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