Sales & Marketing

Omnichannel promised to integrate physical and digital channels, allowing retailers to deliver a seamless shopping experience. But in reality, because of stand-alone, legacy systems, many of these channels operate in silos, making it difficult to achieve full transparency and causing missed opportunities.   

Walmart is making its cheaper and faster for its customers to send money.   The retailer is adding new “rollback” fees to its Walmart2Walmart money transfer program. The new fees, beginning Wednesday, April 24, save customers between 20% and 90% on cash transfers versus the leading competitor, according to Walmart.  For example, shoppers sending $250 will pay $8 through the new program, compared to fees that could range between $12.50 and $24 on Western Union, the retailer reported.  

Williams Company Southeast has announced plans to break ground on what it claims will be the biggest to be built in Central Florida for years.   Vineland Point, a 447,500-sq.-ft. project developed by O’Connor Capital Partners on I-4 and Daryl Carter Parkway in Orlando exceeds the size of The Crosslands, another O’Connor project constructed by Williams that opened in Kissimmee in 2015.  

The Aldo Group is making strides on its digital transformation journey.   The retailer has launched a new responsive website and e-commerce platform that will integrate retail online, in-store and mobile channels. The move comes as Aldo transitions leadership, with company founder Aldo Bensadoun naming his son, David Bensadoun, as the new CEO earlier this month.  

Fresh Market will open its second location in South Carolina’s capital region in the growing upscale suburb of Lexington.  

Amazon has landed its first apparel brand for its ever-expanding Dash button platform.    Calvin Klein skivvies are now only the push-of-a-button away. The company is one of 40 new brands that Amazon recently added to its Dash button platform, and is the first apparel company to join the ranks.     

Harnessing customer-specific data is paramount for RueLaLa to engage shoppers and foster long-term customer relationships.  

One of the retail industry’s most high-profile and powerful female executives has been tapped as CEO of Weight Watchers International.   Mindy Grossman will step down as chief executive of HSNi effective May 24. She will take the reins as president and CEO of Weight Watchers, effective in July, and will also join the Weight Watchers board at that time.