Footwear retailer launches responsive e-commerce platform

The Aldo Group is making strides on its digital transformation journey.



The retailer has launched a new responsive website and e-commerce platform that will integrate retail online, in-store and mobile channels. The move comes as Aldo transitions leadership, with company founder Aldo Bensadoun naming his son, David Bensadoun, as the new CEO earlier this month.



Aldo’s new platform is designed to meet the Montreal-based company's e-commerce goals, which include pushing strong momentum in mobile transactions, boosting cross-category sales to grow Aldo's popularity in footwear and accessories, and driving its reputation as a digitally centric brand, according to the company.



“The website will act as the core engine for our omnichannel strategy, as a natural complement to our stores,” said Jennifer Maks, The Aldo Group’s VP of omnichannel.



Besides meeting digital accessibility standards, the new site will deliver higher performance speeds; a new visual design, including more robust fashion photography; functionality across all devices, as well as feature styling tips from social media influencers.



"We are committed to designing a universal digital experience: accessible, responsive, social, human-centered, and most of all, easy to evolve and scale," said Grégoire Baret, the chain’s general manager of experience design. "We involved our consumers at each step of the creative process, focusing on flows and details to go beyond convenience and build meaningful services for style seekers.”



Digital product agency Work & Co. created Aldo’s new site.