Sales & Marketing

Walmart  is stepping up its commitment to its workers who serve in the military by covering the difference when an employee's military salary is less than what the person makes working at the store.  

Shoe Palace is moving into the cloud to enhance its omnichannel operations.   A preferred Nike retailer, Shoe Palace is known for its high-end athletic footwear and apparel, and top-notch customer service. The family-run business opened its first store in San Jose, California in 1993. Today, the company operates 118 stores nationwide, and an e-commerce site.   

Albertsons Companies has added two key hires to help it expand its digital capabilities.   

Despite increasing loyalty program membership enrollments, retailers continue to miss opportunities to satisfy shoppers.   Brands continue to invest more in loyalty programs, and enrollment has grown by 31% over the last four years. However, retailers are overlooking opportunities that will drive business results, according to “The Loyalty Report 2017.”  

Footwear retailer DSW Inc. fell short on earnings in its first quarter, even as it topped sales estimates.   Net income fell to $23 million, or 28 cents per share, below analyst expectations, from $30.0 million, or 36 cents a share, in the year-ago period. The company incurred pre-tax charges of $4.1 million, related to its acquisition of Ebuys, restructuring costs and foreign exchange loss assumed in the process of pre-funding the upcoming Town Shoes acquisition.   

The proposed border adjustment tax would have a negative financial impact on retailers and consumers, as well.    Retailers would “have no choice” but to pass the higher costs on to consumers if Congress passes a proposed $1 trillion border adjustment tax as part of tax reform, the National Retail Federation warned on Tuesday.  

A current retail CEO and a former one found themselves at odds on Tuesday at a Capitol Hill hearing on the proposed border adjustment tax.    “Under the new border adjustment tax, American families – your constituents – would pay more so many multinational corporations can pay even less,” said Target CEO Brian Cornell. “Eighty-five percent of Americans shop at Target every year. We believe this new tax would hit those families hard, raising prices on everyday essentials by up to 20%.”

Despite social media’s growing presence in many consumers’ lives, it is not the ideal platform for brand interaction.   That's according to the “2017 Generational Marketing Insights Survey,” from Campaigner, the email marketing brand of j2 Global. According to findings, less than a quarter (24%) of online shoppers use social media as one of their preferred channels for brand interaction. And it seems that not all social media channels are created equal.