Sales & Marketing

Neiman Marcus is making moves to offset its debt and improve its capital structure.   The luxury department store’s first step was to eliminate 225 positions. Affected employees — which span all brands and operating divisions — will receive severance packages, and also be considered for other job openings within the company, according to the Dallas News.  

Death knells for B-Class malls are rung regularly by the general business press and tech pundits, but a major ratings service is telling investors to hold off on funeral plans.   “There’s certainly been far more store closings in 2017 than in previous years…but I think it’s fair to say that investors are comfortable that bricks-and-mortar retail won’t disappear,” said Fitch Ratings managing director Huxley Somerville in a video released by the company this week.  

Walmart has found a way to make the digital shopping experience even faster.   The discounter launched a new service on Tuesday that streamlines how shoppers reorder merchandise via their desktop or Walmart app. Called Easy Reorder, the service integrates shoppers’ purchase histories —a list that is comprised of merchandise purchased both in-store and online. The service curates the customer’s most purchased items — including brands and sizes.   

eBay is making it easier for mobile shoppers to browse its massive product catalog.    The online merchant is adding two new solutions that rely on pictures instead of words to help customers search its online offering of 1.1 billion items. The tools, which are supported by artificial intelligence and machine learning, will help mobile shoppers pinpoint — and purchase — merchandise faster.   

BJ’s Wholesale Club just made a big move within its digital transformation plan.    The warehouse club operator introduced a mobile site that is integrate within its omnichannel strategy. In addition to using the site to browse, research and purchase items, members can also manage their memberships through their smart device.  

Eager to improve customer communication, a majority of retailers plan to increase in the use of artificial intelligence (AI) moving forward.   This was according to “How AI Technology Will Transform Customer Engagement,” a report from Linc and BrandGarage. The study polled 104 senior-level marketing and e-commerce executives from leading retail brands.  

Parents are pulling back on their back-to-school spending, and making “essential” school supplies their top priorities.    This was according to a new survey from Ebates and global internet services company Rakuten. The study, which was conducted online by Propeller Insights in June 2017, tapped 1,001 adults and 500 teens.  

Sprint continues to expand its presence — this time in the Midwest.   The wireless carrier plans to add 30 new retail stores and more than 200 jobs throughout Iowa, Kansas, Minnesota, Missouri and Nebraska by the end of 2017. The new jobs will include a combination of retail, operations and technical experts.