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Study: Majority of retailers adding AI tools within two years
Eager to improve customer communication, a majority of retailers plan to increase in the use of artificial intelligence (AI) moving forward. This was according to “How AI Technology Will Transform Customer Engagement,” a report from Linc and BrandGarage. The study polled 104 senior-level marketing and e-commerce executives from leading retail brands. -
Study: Saving money tops parents’ back-to-school shopping lists
Parents are pulling back on their back-to-school spending, and making “essential” school supplies their top priorities. This was according to a new survey from Ebates and global internet services company Rakuten. The study, which was conducted online by Propeller Insights in June 2017, tapped 1,001 adults and 500 teens.

