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Casper extending reach into brick-and-mortar
Online mattress start-up Casper is getting more upfront with shoppers. The fast-growing company plans to open some 15 pop-up shops in cities across North America, including New York, Los Angeles and Chicago. The pop-ups are scheduled to launch in October 2017, and will remain open through spring of 2018. -
Dunkin' Donuts names marketing chief
Dunkin' Donuts has tapped an agency marketing/advertising veteran to head up its U.S. marketing efforts. The company appointed Tony Weisman, 57, to the position of U.S. chief marketing officer, effective in late September. He most recently served as the North American CEO of DigitasLBi, a global digital agency network, which has worked on the Dunkin' Donuts account for some six years.

