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Retailers: Holiday sales will hinge on multichannel support
Nov. 11 2010
By Bridget Trask
Email: [email protected]Is it ever too early to start planning for the holiday rush? Not in the retail sector, where revenue expectations rely on that all-important spike in fourth quarter sales. Every day counts, especially this year, when retailers will feel the full impact of a major change in the marketplace -- growth in customer demand for a shopping experience via multiple interaction channels.