Social Media

Woburn, Mass. - Demandware on Monday announced that sunglass specialty retailer Solstice is taking its first step into the ecommerce arena by announcing the launch of its new online retail store www.solsticesunglasses.com built on the Demandware Commerce platform.

The new site mirrors the company’s upscale store design, combining clean sophisticated lines with the brands’ seasonal advertising campaigns. It offers more than 40 luxury, designer and sport sunglass brands,  with easy-to-navigate search options designed to make shopping easier.

Pittsburgh -- American Eagle Outfitters has launched a mobile gift-card program.

Washington, D.C. -- A survey released Thursday by the National Retail Federation and conducted by BIGresearch found that up to 138 million people plan to shop Black Friday weekend (Friday, Saturday and Sunday), surpassing the 134 million who planned to do so last year.

According to the NRF 2010 Holiday Consumer Intentions and Actions Survey, which polled 8,778 consumers, approximately 60 million people say they will definitely hit the stores while another 78 million are waiting to see if the bargains are worth braving the cold and the crowds.

Ann Arbor , Mich. -- Borders announced an all new Borders.com featuring discounts on the 100,000 bestselling titles, multiple free shipping options, new product lines, strategic partnerships that complement the Borders brand and a more integrated social media experience.

To celebrate the new Borders.com, the company said it is offering free shipping on all orders placed on Borders.com, Nov. 15.