Social Media

FORT MYERS, Fla. -- Chico's announced that Celia Rao Visconti has been named SVP marketing for Chico's. Rao Visconti will report directly to Cinny Murray, brand president of Chico's and will oversee the brand's marketing strategy and initiatives.  

ARMONK, N.Y. -- IBM has announced new software and the creation a new consulting practice dedicated to the emerging category of "smarter commerce," which is focused on helping companies swiftly adapt to rising customer demands in today's digitally transformed marketplace.  

DALLAS -- High-end apparel retailer Neiman Marcus has announced the launch of NMdaily, a fashion blog, which the company said will provide daily updates from "the front lines of the design world." 

"By producing a blog with a truly editorial point of view, we are creating a new and exciting online customer experience," said Wanda Gierhart, CMO Neiman Marcus Group. "NMdaily is central to our social media activities."

Rebecca Van Dyck was named global chief marketing officer of the Levi’s brand where she will be responsible for the development and implementation of fully integrated marketing strategies across all of the Levi's brand's product categories and consumer communication channels. Dyck joins the company from Apple Inc. where she led the worldwide marketing and communications strategies for some of the world's most well-known and admired product launches, including introducing the iPhone, iPad and iPod + iTunes.

Naperville, Ill. — OfficeMax announced that is unveiling a new and improved version of its TUL branded dry erase markers.

TUL dry erase markers feature non-toxic ink formula with reduced odor, a rubberized grip, ergonomic square design, and built-in magnets compatible with magnetic dry-erase boards. The lineup also includes an eraser on the cap of each marker as well as a separate magnetic eraser.

By Akhilesh Srivastava, [email protected]
According to NRF Retail Horizons Benchmark Report, two key initiatives to keep retailers competitive in 2010 were optimization and streamlining of their internal operations to reduce operating costs and improving their customer centricity to win the share of wallet.

Plymouth Meeting, Pa. -- The Collegiate Retail Alliance, a coalition of more than 50 independent college stores, and social e-reading platform Copia Interactive announced Friday a partnership to provide Copia's social bookstore experience to the students, faculty and staff of universities served by CRA members.

BENTONVILLE, Ark. — Walmart said it will present more than $1.5 million to nonprofits in six U.S. communities, thanks to Facebook users' help with the retailer's commitment to fight hunger through 2015.

Walmart's Fighting Hunger Together campaign called on Facebook users to go to Walmart.com/fighthunger and "like" one of the 100 hungriest communities in the United States, as ranked by the Food Research and Action Center. More than 10 million votes were cast during the campaign, which ran from Nov. 15 through Dec. 31.