Social Media

Oracle survey: Social media users have higher expectations for customer service
Redwood Shores, Calif. -- A “Live Help” feature, detailed information about products and services and access to personal account information are the three most important features consumers expect to find at a company’s website, according to an annual survey by Oracle. The company surveyed more than 3,000 consumers worldwide regarding their use of customer service channels including call centers, live chat, click-to-call and email.
New campaign suits Gap to a t-shirt
NEW YORK — Gap has launched a new global marketing campaign focused on its new t-shirt collection. The line will include three categories—The Now Tees, The Essential Tees, and The G Tees— as well as other t-shirt-inspired styles including dresses, skirts, tanks and rompers.

Survey: 95 million Americans using social media to shop

Chicago -- Forty-two percent of Americans are using social media to shop – this equates to nearly 95 million consumers – and that number continues to rise, according to a study by Leo Burnett/Arc Worldwide. When asked how often social media is used to shop today versus a year ago, almost 73% of people confirmed they are using it more.
Sears launches anti-bullying initiative

HOFFMAN ESTATES, Ill. — Sears has launched Team Up to Stop Bullying, an anti-bullying initiative designed to bring solutions quickly and effectively to bullying victims, families, educators and communities.
GameStop Finds Digital Success

In recent years, specialty retailer GameStop Corp. has been among the fastest-growing global chains, opening 388 new stores in 2009, more than 350 in 2010 and 285 new locations last year. For its current fiscal year, GameStop is ramping down organic growth, anticipating the opening of some 150 stores, in deference to building on its dominant presence in the multichannel PC digital download market.
Dressbarn launches social media campaign for Mother’s Day

New York -- Dressbarn, a subsidiary of Ascena Retail Group Inc., has launched a social and interactive campaign, called Share Your (MOM)ent, for Mother's Day. The campaign's integrated web and mobile site was designed and developed by Manhattan-based agency Conversation.

The campaign encourages consumers to upload a photo, video or written memory of anyone who has ever given them a warm and fuzzy mom-like feeling, and to share it with others via social networks and a customizable e-card.
Online retail sales up 6% in March

Armonk, N.Y. -- A report released Tuesday by IBM found that the U.S. online retail sector grew more than 6% in March 2012. This upswing in March closes a quarter in which online sales were down slightly from the same period in 2011.
Online gifting service Wrapp makes U.S. debut; launch partners include H&M, Gap and Sephora

New York -- Wrapp, a new online gift service from Sweden, has launched in the United States, partnering with such retailers as Gap, H&M and Sephora to let consumers send free virtual gift cards to friends on Facebook.
Albertsons LLC creates social and digital marketing team

BOISE, Idaho — Albertsons LLC is sharpening its focus on social media and digital marketing with the creation of a new social and digital marketing team that will be led by technology and social marketing expert Karl Meinhardt.
Albertson’s appoints VP social & digital marketing

Boise, ID. -- Albertson’s LLC’s has appointed technology and social marketing expert Karl Meinhardt as VP social & digital marketing.

Oracle survey: Social media users have higher expectations for customer service

New campaign suits Gap to a t-shirt

Survey: 95 million Americans using social media to shop

Sears launches anti-bullying initiative

GameStop Finds Digital Success

Dressbarn launches social media campaign for Mother’s Day

Online retail sales up 6% in March

Online gifting service Wrapp makes U.S. debut; launch partners include H&M, Gap and Sephora

Albertsons LLC creates social and digital marketing team

Albertson’s appoints VP social & digital marketing