Best Buy unveils Giftag registry tool

MINNEAPOLIS Best Buy has unveiled a new Web application called Giftag, which allows Firefox or Explorer browser users to create lists or registries of things they want and share them with their friends and family.

The Giftag application differs from most registries as it allows users to register with multiple online retailers.

According to Best Buy, the Giftag program not only benefits customers, but retailers as well. The service also supports an emerging specification of the microformat standard called hProduct. Adoption of this standard will provide benefits to the retail industry for seo and for the organic marketing of products through social applications. Giftag takes advantage of this standard by recognizing products formatted using this specification. Giftag then accepts the product attributes supplied by the site (product name, description, price, etc.) and auto-populates those fields for the user.

In the near future, Giftag will contribute and maintain an open source hProduct studio application built using jQuery that will allow developers and retailers to easily experiment with generating and verifying the hProduct. Giftag.com will host a developer section where Giftag APIs will be exposed and the Giftag development team will be available via forums.