Social Media

New York – Gap Inc. is launching a fall global marketing campaign called “Back to Blue” that features two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones/tablets.

Gap will launch a fall global marketing campaign called “Back to Blue,” featuring two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones and tablets.

Technology is advancing to the degree where almost any digital consumer touchpoint has the potential to become a very real storefront. Video games, blog and social media postings, apps, and virtually any other digital environment that directly engages consumers either currently is or soon will be able to serve as a fully functioning storefront where transactions can be executed.

London -- Four-in-10 (40%) of customers age 18-34 have taken a mobile photo of an in-store product so they could purchase it online when they got home.

Other data from a new study conducted by digital advertising technology provider WeSee indicates that 45% of adult consumers younger than 35 would like the ability to take a photo of a product with a mobile device and then directly link from that photo to a site where they can purchase the product. WeSee research also indicates that:

Twitter is going public and announced its intention to file for an IPO with a tweet.

“We’ve confidentially submitted an S-1 to the SEC for a planned IPO,” stated the tweet. “This Tweet does not constitute an offer of any securities for sale.”

San Francisco – Twitter publicly announced its intention to file for an IPO with a tweet yesterday afternoon.

“We’ve confidentially submitted an S-1 to the SEC for a planned IPO,” stated the tweet. “This Tweet does not constitute an offer of any securities for sale.”

Conshohocken, Pa. -- Twitter and tablets are quickly rising in importance to retailers’ e-commerce efforts, while email is losing steam. According to the second quarter 2013 Monetate E-commerce Quarterly, Twitter experienced the fastest growth among all social networks in referrals to e-commerce sites, moving from 5.4% of social referrals in second quarter 2012 to 9.64% in second quarter 2013 – a 77% gain.

Special guest judge, Marlon Wayans, was on hand to help Miller Lite select the winner of the brand's national comedy competition "Stand Up. It's Miller Time."