Maurices teams with AT&T for new branded mobile app

Duluth, Minn. -- Apparel retailer Maurices said Thursday it has debuted a new mobile application designed to enhance its customers’ in-store shopping experience.



The app, introduced by AT&T and developed using Digby’s Localpointä Mobile Platform, allows the retailer to set virtual perimeters around its stores. Once a customer has the app on her smartphone, and accepts the use of location information, Maurices can send the shopper timely messages and offers via a push notification, alerting the user to noteworthy news about the specific store location as soon as she enters the store.



Shoppers can also use the app to scan product barcodes in the store, allowing them to read product descriptions and ratings.



Maurices has also introduced a new optimized mobile website, making it easier for customers to search, browse and buy via the retailer’s website, on their mobile phones.



“We know our customers are relying more and more on their smartphones for communication and information, and that their time is valuable,” said Brett Trent, VP e-commerce for dressbarn.com and Maurices.com. “With the new app and new mobile website, not only can we better communicate directly with our loyal shoppers, but we can also provide detailed, relevant information right at their fingertips, helping them to make informed purchasing decisions.”