Social Media

A program Tyson Foods developed to encourage people to make healthy choices by eating more chicken has been extended to three months and involves Facebook as a key component.

Armonk, N.Y. -- Overall fourth quarter online sales were up 10.3% year-over-year. The IBM Digital Analytics Benchmark indicates that soaring mobile traffic and sales were one of several key drivers.

Mobile traffic accounted for nearly 35% of all online traffic, up 40% compared to the fourth quarter of 2012. Mobile sales also remained strong, reaching 16.6% of all online sales, up more than 46% from the same period last year.

Framingham, Mass. -- Staples is changing its logo by removing the bent staple that forms the “L” in “Staples.” Initially, Staples is excluding the bent staple in its logo in a number of places, including its e-commerce site and the company's social channels such as Twitter, Facebook, and the easyBlog.

Armonk, N.Y. -- Overall Christmas Day online sales were up 16.5% from the same period last year. IBM Digital Analytics Benchmark data for Dec. 25, 2013 shows mobile traffic was the highest IBM recorded this holiday season, accounting for 48% of all online traffic, up 28.3% compared to the same period last year.

Mobile sales also remained strong, approaching 29% of all online sales, up 40% from 2012.

Record levels of mobile traffic helped Christmas Day online sales advance 16.5%, according to IBM digital Analytics Benchmark data.

A 1,500-store market potential and an untapped online opportunity await Michaels Stores in 2014 as the retailer’s private equity owners look to sell a portion of their stake and return the nation’s largest arts and crafts retailer to public ownership.
 

Travel company Thomson’s has debuted its next-generation travel-store concept, at Bluewater shopping center in Kent. Designed by 20.20, the format integrates the latest technology combined with great service to enhance the experience of choosing and booking a vacation.

Site search specialist SLI Systems has elected New Zealand marketer and social media executive Andy Lark as a non-executive independent director.

"We are very pleased to add Andy's wealth of global brand, e-commerce and marketing experience to the SLI Board," said SLI Systems Chairman Greg Cross. "With his direct experience of building and funding businesses, he is conversant with the challenges unique to a fast-growing technology company like SLI Systems."