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’Tis the Season
By Mark Putnam
Perhaps no time of year epitomizes the evolving trend of the integrated consumer buying experience more than the holiday season. Buyers are quickly realizing that rather than spending hundreds on gifts destined to be quietly returned come January 2013, the most efficient use of their money centers on gift cards and other prepaid methods that offer the recipients flexibility and choice.
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Giftango and Burger King partner on digital gift card program
Portland, Ore. -- Digital gift card provider Giftango Corp. announced Monday a partnership with Burger King Worldwide to launch the BK digital gift card program, which will allow customers to redeem BK Crown Cards from web-enabled mobile devices, including iOS 6 and Android phones, at participating U.S. Burger King restaurants.
The digital gift cards – called BK eGifts – will be made available through a variety of channels including BK.com and will also be delivered through email, SMS text or Facebook wall posts.