Social Media

Generative AI will continue to be a generator of retail technology headlines in 2024, but the metaverse and TikTok will also make a splash.

If a consumer goes to a familiar website with a specific purchase in mind, they can find the item and check out with just a few clicks.

Claire’s Holdings LLC hears a good opportunity to expand its content creation program.

eBay sellers have a powerful new tool to assist social promotion of their listings.

With a large number of Americans shopping online for gifts, more than six-in-10 consumers feel that their personal information is more at risk during the holidays.

Despite growing concerns about the impact of social media on the nation’s youth, teens continue to use these platforms at high, “almost constant” rates.

To successfully navigate shifts in consumer behavior, brands must embrace innovative strategies and reimagine loyalty.

Victoria’s Secret is partnering to provide a more engaging and innovative online experience.