Walmart to celebrate Veterans Day with celebrity concert; to livestream event
Walmart is holding a concert featuring a 15-time Grammy Awards winner in honor of Veterans Day.
On Nov. 11, Veterans Day, Walmart is celebrating the military community with a “family-friendly,” star-studded concert for veterans and their families at MidFlorida Credit Union Amphitheater in Tampa, Fla. The first-ever “Heroes & Headliners” concert features singer/songwriter Chris Stapleton, who has won 15 Grammy Awards, as well as H.E.R. and Imagine Dragons, with former NFL star Rob Gronkowski and model Camille Kostek serving as emcees.
The event is sold out, but customers will be able to stream the concert live on Walmart.com/Live Facebook, Twitter and YouTube. The concert will also highlight donations of up to $4 million for veteran organizations from Walmart, its customers and the Walmart Foundation.
“Walmart has a rich history of supporting the military, dating back to our first veteran associate, Sam Walton,” said John Furner, president and CEO, Walmart U.S. “Like him, our American military community and their families have ensured the fabric of our freedom, and we’re forever grateful for their sacrifice and service.”
The retailer said it supports its military community through four pillars: employment, education, entrepreneurship and well-being. Since 2021, Walmart has engaged more than 2 million veterans and military spouses, hiring more than half a million military community members. And since 2011, Walmart and the Walmart Foundation have invested more than $44 million, helping those in the military community and their loved ones.
This year, Walmart, along with its customers, is expanding its appreciation of veterans coast-to-coast by donating up to $4 million cumulatively across multiple veteran-supporting organizations. Giving initiatives include:
•Spark Good Veterans Round Up: From Oct. 23 through Nov. 30, Walmart will match donations 2:1 when customers Round Up to donate to any participating veteran service charitable organization, including up to $2million for Operation Homefront, at checkout on Walmart.com or in the app, for up to $3 million in total giving.
•Wreaths Across America: Building on the company’s longtime support of Wreaths Across America, Walmart has awarded a $750,000 grant to support the organization’s mission to honor those who have served over the next five years.
•Institute for Veterans and Military Families (IVMF): As part of its continued relationship with the organization Walmart is donating $750,000 to support veteran and military spouse entrepreneurship.
•Local Tampa Bay Veteran Service Organizations: On the local level Walmart has dedicated $250,000 to Florida area Veteran organizations.