Walmart extends retail media network ads into YouTube streaming videoWalmart’s retail media network is opening a major audience platform to its advertisers. Pinterest enables direct linking to Amazon storefrontsPinterest is expanding its Amazon collaboration with a new feature for creators engaging in e-commerce. Pinterest commits $4 billion to Amazon Web Services for cloud services Pinterest Inc. seeks to accelerate its artificial intelligence development via a major expansion of its cloud collaboration with Amazon Web Services. Here’s what drives brand discovery for consumers Customers are finding brands through a variety of channels and technologies. Direct-to-consumer beauty brand Mary Kay pilots influencer effort Mary Kay wants to make its independent sales reps into digital influencers. Circana: Online, social commerce driving beauty sales Beauty sales are on the rise — particularly in two channels. How marketers are missing social media signals Almost all marketers agree social intelligence is crucial, but few are capitalizing on it. ‘Sports Illustrated Swimsuit’ launches shoppable content A legendary media property is making its first move into social commerce. The grocer with the most AI citations is… Walmart has the largest grocery share in the U.S., but another retailer ranks first when it comes to how frequently it is cited inside AI-generated answers. Target launches two new creator programs Target Corp. is making it easier and more rewarding for social influencers to promote its products. Albertsons enables targeted advertising on YouTube Albertsons is enabling participants in its retail media network to reach shoppers via YouTube. Ahold Delhaize USA opens online carts to third-party digital properties Ahold Delhaize USA is expanding shopping access to its grocery banners’ e-commerce sites. First Previous 1 2 3 4 5 Next Last
