Social Media

Sephora is increasing its digital presence as it expands it relationship with a popular social media platform.

A leading bridal and special occasion dress retailer has wrapped the first season of an original streaming series focused on real-life customer stories.

A large number of consumers are growing skeptical of monetized product recommendations – even coming from family and friends.

Speakers at the recent eTail Boston conference discussed consumer fragmentation, the role of entertainment in discovery, and influencers.

Crocs Inc. is bringing its digital crocodile logo to life.

Agentic artificial intelligence is playing an increasingly important role in how consumers shop.

Digital and omnichannel technology can turn almost any part of a shopper’s home environment into a consumer touchpoint.

Summer is here and it’s time for my annual beach boardwalk-themed column.

QVC is appointing two celebrity “co-cheer officers” to help promote its annual summer holiday sales promotion.

A global cosmetics conglomerate is collaborating with Pinterest to translate visual preferences into olfactory suggestions.