Social Media

New York -- Amazon has entered into a partnership with Twitter whereby Twitter users can link their accounts to an Amazon account, and add items to the shopping cart by responding to any tweet with an Amazon product link that has the hashtag #AmazonCart.

In order to take advantage of the service, customers have to connect their Amazon account to their Twitter account, which they can do via amazon.com/AmazonCart.

Thanks to a partnership between Amazon and Twitter, people can now link their Twitter accounts to their Amazon accounts and shop for items by responding to any tweet with an Amazon product link and hashtag #AmazonCart.

Customers can link their accounts by going to Amazon.com/AmazonCart.

The tweet only adds an item to a consumer’s shopping cart, but consumers must log into Amazon to complete their purchases.

Duane Reade has released the first update to its app for iPhone including the integration of iBeacon for 10 select Duane Reade locations active as of May 1.

Coca-Cola is enhancing its Coca-Cola Freestyle app. Beginning this month, an enhanced “Create Your Own Mix” feature will allow users to choose from more than 100 drink options to create a customized beverage that they can then pour from dispensers at participating outlets by connecting their smartphones to them.

The app is free for Android and iOS devices.

Miracle Mile Shops’ new general manager Jerry Irwin talks strategy

Jerry Irwin signed on as general manager of Miracle Mile Shops at Planet Hollywood Hotel & Casino in Las Vegas in September 2013. He oversees all center operations, including design, development, management, construction and strategic direction.

Miracle Mile Shops spans 475,000 sq. ft. and boasts 170 stores. Recently, CSA asked Irwin about his plans for the center.

How do you conceive of your role at Miracle Mile Shops?

Fast-growing flooring retailer The Tile Shop is leveraging social media with a clever contest idea to expose its expanding brand to more customers.

The operator of 92 specialty flooring stores is giving social media users until May 22 to enter its, “Ugliest Kitchen & Bath Contest,” for a change to win $1,000 in free tile and a design consultation. All photo submissions will be eligible for weekly $100 gift card drawings. Homeowners can enter photos of their ugly kitchens and bathrooms to Facebook or Instagram using #thetileshop for a chance to win.

Dick’s Sporting Goods monitors social commentary to boost customer satisfaction

If you really want to know what people think about you, you need to find out what they say behind your back. Historically this has been a tricky proposition, but the advent of social media provides an open forum where companies as well as individuals can check to see what is being said, and whether the commentary is good or bad.

Nearly two months after Sears set it free, Lands' End has named Steven Rado as SVP, chief marketing officer.

Rado will guide a team of 50 professionals across marketing operations including consumer insights, forecasting and analytics, catalog, digital marketing, customer acquisition, e-commerce, public relations and advertising.

San Francisco – Stock compensation expenses helped produce a net loss of $132.4 million at Twitter Inc. during the first quarter of 2014, compared to a net loss of $27 million in the same quarter of the previous year. Twitter attributed part of the net loss to $126 million in stock compensation expense.

As part of a competition between Fruity Pebbles and Cocoa Pebbles to see which cereal is more popular with fans, Post Foods announced two professional American soccer players to grace its cereal boxes. Omar Gonzalez of the Los Angeles Galaxy will join WWE star John Cena on Team Fruity, while Olympic gold medalist and forward of the Portland Thorns, Alex Morgan, will join basketball star Kyrie Irving on Team Cocoa.