GameStop ‘Evolving’ into omnichannel master?

Customers who are fans of the wildly popular video game Evolve will love GameStop’s new promotions, both online and in-store.

The video game retailer will be conducting consumer engagement quizzes in-store and online that allow fans to identify the best Evolve hunters or monsters based on their personal play style. Fans who share their results on social media will be eligible to win GameStop gift cards.

Customers can pre-order Evolve and sign up for the promotions in-store or online.

In addition to the quizzes, fans can go to Twitter on Feb. 9, when Goliath, a monster from Evolve, will take over the GameStop official page and share exclusive gameplay screenshots from the game.

The retailer will also be hosting “Monster Mondays” at gamestop.com. A trio of exclusive weekly videos will air from the perspective of each monster within Evolve, creating a unique platform for fans to share and discuss offensive and defensive strategies.

GameStop operates more than 6,600 stores across 14 countries.