Social Media

Amazon is partnering with two leading social media platforms to expand the reach of its e-commerce offering.

Walmart is expanding its "Walmart Realm" immersive shopping environment for back-to-college season.

Email marketing, social media and text messaging continue to gain momentum as the most-used digital marketing tools by retailers.

A majority of consumers would be willing to share their data and browsing activity with a retailer for the right reason.

A new survey reveals Gen Z consumers say they use one type of promotional media almost twice as much as other generations.

Walmart Inc. is promoting romance novels on TikTok and enhancing its Roblox offering with augmented reality.

Advertising is a key part of retailers’ holiday promotions, but consumers have several preferences about how and when they receive them.

An established, iconic off-price department store retailer has joined a very modern (and controversial) social commerce platform.

eBay is adding a new payment method after recently deciding to drop another one.

One of the world’s most important tech giants is releasing a proprietary artificial intelligence platform with a unique approach.