Las Vegas shopping center adds digital glitz

Miracle Mile Shops, at Planet Hollywood Resort & Casino in Las Vegas, is targeting customers online in a big way.



The 1.2-mile shopping center has relaunched its site to offer a comprehensive snapshot of its offerings while encouraging visitors to engage on its social media channels. Now optimized for mobile technology, the site lets users search stores, promotions and offerings.



In addition to its mobile accessibility, the site provides an updated mall directory. This interactive map allows users to hover over and search filter options that changes the map’s display. Other site features include:



Home Page Slider: Users can quickly find special announcements, video campaigns and store promotions all on the main page.



Sales and Promotions Page: Visitors can view the center’s events and sales in one location including branded graphics, storefront photos and sale images. Additionally, shoppers can filter through shopping, dining and entertainment related offers.



Socialize Page: Customers can now engage, follow and interact on all the center’s social media channels without leaving the site.



Store Pages: The site has added internal pages for all of its stores, allowing each merchant to have its own presence.



Shopping center operator JLL also recently expanded its digital customer outreach with the social “Go Shopping” promotion, and the Glendale Mall (a GGP property) in Southern California is offering pickup pods for online orders from Curbside. Malls are realizing they also function as retailers and need to perform omnichannel CRM activities accordingly.