-
Multichannel Engagement: From Teens to Seniors and Everything in Between
From mobile tech-savvy teens to the octogenarian shopper, retailers are perhaps for the first time ever addressing the widest and most diverse customer set in history. With life expectancy in the United States at an all-time high, the economy in an upswing and more people connected than ever before through smart phones and smart jewelry, retailers are marketing to increasingly wider and diverging audiences.
-
Report: Twitter has big plans for buy button
San Francisco – Twitter is reportedly planning to expand the pilot of its buy button feature, and not by a small amount. According to Re/code, Twitter is negotiating with e-commerce platforms including Shopify to let potentially hundreds of thousands of retailers and other businesses directly sell goods through links embedded in tweets.

