Loyalty Marketing

MONTVALE, N.J. — Grocer A&P is launching a discount program that offers seniors savings on groceries purchased at A&P, Pathmark, Waldbaum's, Food Emporium and Superfresh banner stores.

On April 4, the company is launching its "Senior Appreciation Days" program, starting with "Senior Appreciation Mondays," a new special discount program for seniors in all Pathmark banner stores.

By Chuck Densinger, [email protected] & Mason Thelen [email protected]

Question: Which computer system can provide retailers with unprecedented insight into how to serve their customers better?

Answer: Watson.

Woonsocket, R.I. -- CVS Caremark Corp. announced Tuesday that it has promoted chief marketing officer Helena Foulkes to an expanded role as chief healthcare strategy and marketing officer.

As chief marketing officer, Foulkes led the launch of CVS’s ExtraCare discount card and its Maintenance Choice program that allows Caremark beneficiaries to pick up 90-day prescriptions at CVS pharmacies or get them delivered through the mail.

WOONSOCKET, R.I. — CVS Caremark has named Helena Foulkes, who is widely regarded as one of the most visionary marketers in modern drug store retailing, to the newly created position of EVP and chief healthcare strategy and marketing officer.

QUINCY, Mass. -- Stop & Shop announced that it has launched its first mobile application for iPhone and Android devices. 

SALISBURY, N.C. -- Food Lion announced that one lucky MVP customer will win free groceries for a year.

Customers can scan their MVP cards once a day at the in-store coupon kiosks, and they will be entered for a chance to win free groceries. Customers also can instantly win one of more than 200,000 free national and private brand items starting today through April 19. Free items will be awarded in the form of a coupon on the customer's MVP Savings Center coupon sheet which must be redeemed on the day it is issued.

FREEPORT, Maine — L.L.Bean announced that, effective March 25, it will offer free standard shipping to all United States and Canadian.

“We tested free shipping offers with no minimum purchase for several months and the customer response was overwhelming,” said Chris McCormick, president and CEO, L.L.Bean. “Our customers want and value free shipping. It’s our opportunity to offer free shipping for all U.S. and Canadian customers with no minimum purchase, no end date, no conditions -- guaranteed.”

Deerfield, Ill. -- Walgreens announced that it would "accelerate its online strategy" by acquiring e-retailer Drugstore.com. The deal, worth about $429 million, gives Walgreens access to 3 million online customers.