CVS promotes marketing chief to expanded strategy role

Woonsocket, R.I. -- CVS Caremark Corp. announced Tuesday that it has promoted chief marketing officer Helena Foulkes to an expanded role as chief healthcare strategy and marketing officer.



As chief marketing officer, Foulkes led the launch of CVS’s ExtraCare discount card and its Maintenance Choice program that allows Caremark beneficiaries to pick up 90-day prescriptions at CVS pharmacies or get them delivered through the mail.