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Best Buy, Sears, Target tops in cross-channel performance
SANTA CLARA, Calif. — Best Buy, Sears and Target ranked as the top three cross-channel performers in a study by CrossView, a provider of cross-channel commerce solutions. The study, which examined the cross-channel capabilities of 25 top retailers, found that a majority of retailers are providing an unsatisfactory cross-channel experience.
Highlights of the study, which is due to be released Aug. 30, include:
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Only 12% of studied retailers could access a customer’s pending web order in store;
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Optimistic outlook driven by accelerating comps
It would appear the year is playing out much as Target’s senior executives envisioned many months ago when guidance was provided regarding how the retailer’s sales performance was likely to unfold. As expected, the second quarter same-store sales increase of 3.9% was an acceleration of the 2% gain reported during the first quarter, and now further improvement is anticipated during the third and fourth quarter judging from upwardly revised profit targets shared with investors.