Loyalty Marketing

HOFFMAN ESTATES, Ill. — Kmart announced that Roger Mason, Jr. of the New York Nets and Deion Branch of the New England Patriots will be featured in the company's social campaign for Protege, the company's exclusive footwear and apparel collection.

AUSTIN — Retailer Whole Foods is continuing its foray into the health-and-wellness realm.

COLUMBUS, Ohio — DSW's model of bringing designer goods to a budget-conscious consumer continues to pay off, as the company posted sales and earnings growth for its second quarter. DSW Inc. reported that net sales for the second quarter increased 4.7% to $476.3 million from $415.1 million in the second quarter of 2010. Comparable sales for the second quarter increased 12.3%. 

Reported net income was $139.9 million, or $3.96 per diluted share. This compares with reported net income of $26.9 million, or $1.00 per diluted share.

JACKSONVILLE, Fla. — Inflationary increases, sales growth at remodeled stores and a boost from fuelperks! helped drive up Winn-Dixie's second quarter identical-store sales, while net sales dipped.

According to Winn-Dixie's chief Peter Lynch, Winn-Dixie is riding a strong headwind into fiscal 2012 powered by a number of influencers — a marketing program that better sustains margins, its loyalty program Fuelperks!, an improved stocking system and a significant focus on improving the customer experience.

Seattle -- Nordstrom announced it is now offering free standard shipping and returns from Nordstrom.com -- every day, for online orders of every size. The company said it is broadening its online free shipping and returns policy to all customers in an effort to improve the online shopping experience.

Previously, Nordstrom offered free shipping for online purchases above $200 or through special promotional offers. The new policy applies to Nordstrom.com orders shipped within the United States regardless of the amount or size of the orders.

GOODLETTSVILLE, Tenn. — Dollar General and NASCAR have announced the first-ever national retail program around the Chase for NASCAR Sprint Cup. As part of the partnership, Dollar General will launch the "Race to Win" sweepstakes on Aug. 28. The sweepstakes, which runs through Nov. 12, offers customers the chance to win more than 9,000 prizes including free gas for a year, a trip to Las Vegas and $250,000.

The sweepstakes will be promoted by NASCAR superstar Dale Earnhardt Jr. in stores, online and on national radio. 

NEW YORK — A recent consumer survey released by AlixPartners found that a little more than half of all consumers (51%) identify a traditional grocery retailer as their point of destination when making a grocery trip. Such mass merchants as Walmart are capturing 30% of those trips, and the continued emphasis on fresh in the drug channel has drawn 5% of those trips into the mainstream pharmacy.

Dollar stores, another channel that has in the past few years made a significant push into food items, also draws 5% of all grocery trips.

SAN MATEO, Calif. — New data released Friday by Motista suggests that retailers should look beyond the traditional set of holiday emotions, such as family and giving, to understand what’s really motivating consumers to spend more. The data also revealed different ways in which men and women interact and connect with retailers, which may be useful as retailers plan their holiday marketing campaigns.