Loyalty Marketing

NEW YORK — Gap executives reaffirmed its commitment to reducing square footage at home, aggressive international expansion and online growth during a presentation at Gap Global Creative Center in New York City. Gap also revealed that its online-only Piperlime division will explore a store concept next year and is testing men’s apparel.

Bentonville, Ark. -- Wal-Mart Stores said Tuesday it will launch a “My Local Walmart” Facebook application, which will allow more than 3,500 Walmart stores to interact direct with their local customers and some 9 million total Facebook fans.

The "My Local Walmart" Facebook application will provide locally relevant information on everything from new products and sales information, to details on in-store events.

By Mark Friedman, [email protected]

It is still very early in the holiday season and anything could happen from a pricing perspective. However, with that as a caveat, it appears Target and Walmart are in a virtual dead heat when it comes to toy pricing, according to a survey by Citigroup’s senior retail analyst Deb Weinswig.

Sidney, Neb. -- Firethorn Mobile, Inc.! said Friday that outdoor retailer Cabela’s will use the Swagg Smartphone application, providing shoppers with mobile access to special retail offers and customer loyalty programs.

The app includes a GPS locater, providing customers with a localized merchant list and detailed description according to their current location. It will also feature user-generated cards, in which users can add their own cards such as AAA, American Red Cross, library, and local merchants.

FORT WORTH, Texas and DALLAS — Pier 1 Imports announced that it has, through a subsidiary, signed a new, long-term private-label credit card agreement with Alliance Data , a provider of loyalty and marketing solutions derived from transaction-rich data.

Fort Worth, Texas -- Pier 1 Imports said Thursday it has, through a subsidiary, signed a new, long-term private-label credit card agreement with Alliance Data.

Under terms of the new agreement, Alliance Data, through its bank subsidiary, will provide end-to-end private-label credit card services from account acquisition to multichannel marketing and customer service for Pier 1 Imports.

Costco is increasing the price of its membership fees, giving Sam’s Club the green light to follow suit, although such a move seems unlikely at this time. Why? Because Sam’s Club is enjoying favorable sales momentum and upgrade activity that might be jeopardized if members were asked to pay more.