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Online shoppers want simple returns, fast delivery
RESTON, Va., and ATLANTA — A simple and convenient returns policy is an important factor in the decision to make a purchase online, a new study form comScore and UPS found. According to the Online Shopping Customer Experience Study, 63% of online shoppers look at a retailer’s return policy before making a purchase. Nearly half said they would shop more often and recommend a retailer with a lenient returns policy, indicating its value in driving customer loyalty.
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IBM: Most customers prefer self-checkout; IBM unveils Mobile Shopper
Armonk, N.Y. -- An IBM "Institute of Business Value" study revealed that self checkout is the preferred way to shop for most consumers today, and more than half said they want to use a mobile device to scan while shopping, and to do final checkout at a self-checkout station. More than 40% want to scan samples and retrieve shopping items for pickup, or have the items delivered directly to their homes.