Loyalty Marketing

MOORESVILLE, N.C. — Lowe’s has donated $250,000 to the American Red Cross to help with relief efforts associated with the wildfires in Colorado and the flooding in Florida.

In addition to the $250,000 donation, Lowe’s is also launching a social media support program to aid disaster victims. For every Facebook Like and Twitter Retweet received on the Lowe’s disaster-specific posts, Lowe's will donate a pair of work gloves, up to a total value of $50,000, to the American Red Cross to distribute to residents and emergency officials.

By Michael Moores, [email protected]

BENTON HARBOR, Mich. — Jenn-Air, maker of luxury appliances, has launched a new blog to help consumers with their culinary, design and lifestyle needs.

WAYNE, N.J. — Toys"R"Us has enhanced its loyalty program with the launch of an all-new integrated, point-based system that delivers streamlined benefits for members, as well as new and existing "R"Uscredit card holders.

NEW YORK — A growing number of shoppers are using their smartphones to help them make in-store purchases. According to new Deloitte research, smartphones currently influence 5.1% of annual retail store sales, translating into $159 billion in forecasted sales for 2012, according to new Deloitte research. 

Deloitte arrived at its 5.1% figure by examining in-store sales driven by consumers' store-related smartphone activity such as product research, price comparison or other mobile application use.

MENOMONEE FALLS, Wis. — Kohl's has launched its latest Kohl's Cares campaign around the character of Skippyjon Jones, created by Judy Schachner.

By Nancy Chisholm, [email protected]

Walmart's Asda business earned the title of "Lowest Priced Supermarket" at The Grocer Gold Awards for the 15th straight year. The retailer was also named "Britain’s Favorite Supermarket" for the second year in a row.