Jenn-Air launches lifestyle blog

BENTON HARBOR, Mich. — Jenn-Air, maker of luxury appliances, has launched a new blog to help consumers with their culinary, design and lifestyle needs.



"Our goal is to provide culinary, design and lifestyle inspiration with posts that range from personal culinary experiences, like learning to cook the perfect cassoulet, to kitchen design topics like understanding duct-free ventilation," noted Juliet Johnson senior manager of brand experience for Jenn-Air. "It's meant to inspire, and to complement our current online, social media and smart phone app offerings."

The Jenn-Air Master Class blog will feature videos of noted designers and chefs sharing insights on everything from throwing a great dinner party to creating a beautiful kitchen.



Additionally, a free iPhone app from Jenn-Air, called DesignVision, lets users instantly visualize a kitchen equipped with the brand's luxury collection by simply selecting an appliance, positioning it over their current appliance and snapping a photo. The finished image shows the selected appliance in place of the existing one.