Loyalty Marketing

New York -- Smartphone and Internet users actively seek out and prefer to engage with mobile-friendly sites, but such sites must meet certain expectations in order to convert users from visitors to consumers, according to a Google study conducted by independent market research firms Sterling Research and SmithGeiger.

PLEASANTON, Calif. — Safeway is calling on its associates and customers to take simple steps toward a better life.

The company has launched the "Heart of Safeway Pledge" as a personal call-to-action to take simple, everyday steps – such as using energy-conserving light bulbs, taking a 15-minute walk three times a week or eating healthier foods – that benefit pledge-takers and their communities.

Bentonville, Ark. -- Wal-Mart Stores said Tuesday that it is launching a new service called Rapid Reload, which allows customers to load money onto prepaid cards.

The service is affiliated with Green Dot Network, InComm's Vanilla Reload Network and First Data's Money Network.

For a fee of $3.74, the program allows customers, effective immediately, to add money to their card at a store register.

NEW YORK — Saks Inc. has opened its first Saks Fifth Avenue store in Kazakhstan, in the city of Almaty.

HOFFMAN ESTATES, Ill. — Sears customers can now engage the services of Jackson Hewitt for tax preparation for the 2013 season.

Deerfield Beach, Fla. -- Walgreens’ fiscal fourth quarter net income fell 55% compared with a year ago when the drugstore operator recorded a big business sale gain. However, its adjusted earnings still beat analysts’ expectations.

Walgreen earned $353 million for the quarter ended Aug. 31, compared with $792 million a year ago. On an adjusted basis, Walgreen earned $553 million versus $599 million a year earlier. Adjusted earnings excluded acquisition-related costs and costs related to inventory.

Pricing studies conducted this week by Wall Street analysts yielded familiar results.

Deutsche Bank analyst Charles Grom and Citigroup analyst Deb Weinswig issued reports this week comparing Walmart’s prices to dollar stores and conventional supermarkets and Target.

DEERFIELD BEACH, Fla. — Walgreens’ fiscal fourth quarter net income fell 55% compared with a year ago when the drugstore operator recorded a big business sale gain. However, its adjusted earnings still beat analysts’ expectations.

Walgreen earned $353 million for the quarter ended Aug. 31, compared with $792 million a year ago. On an adjusted basis, Walgreen earned $553 million versus $599 million a year earlier. Adjusted earnings excluded acquisition-related costs and costs related to inventory.