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Target offers mobile coupons via Passbook
MINNEAPOLIS — Target customers who receive the retailer's mobile coupons can now access them on their iPhone or iPod touch via Passbook.
“We’re thrilled to bring our guests the ability to use Target mobile coupons via Passbook on their iPhone and iPod touch,” said Phil McKoy, VP Target.com and mobile experience. “Passbook marks an exciting step forward as Target continues to seek the most innovative ways to deliver a great shopping experience to our guests.”
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Walmart moves up mobile rankings topped by you know who
Eighty percent of smarthphone users access retail content on their devices and Walmart is the third most popular destination, according to research from comScore Mobile Metrix 2.0.
The firm’s study found that 4 in every 5 smartphone users – 85.9 million in total – accessed retail content on their device in July. That figure is only going to increase, especially in the coming months as this year promises to be the most mobile Christmas yet.