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The Mobile Leap of Faith – Why Mobile is Not the Next RFID
I’m sure I don’t need to tell any retailers out there that consumers are adopting mobile technology at a breakneck pace and integrating it into every part of their lives, including shopping. And while the retail industry generally understands that mobile technology CAN add significant value to both the customer experience and their own bottom line, it may not exactly know HOW or WHY this is the case.
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Study: Marketing's influence in retail IT decisions growing sharply
Austin, Texas -- The bond is growing stronger between retailers' marketing and IT departments, and investments and activity in marketing-related IT projects are on the rise, according to a new study from EKN. More than 60% of the survey respondents indicated that the number of IT projects focused on marketing initiatives will increase in 2013 over last year.