Loyalty Marketing

Long Beach, N.Y. – For five-store women’s specialty retailer Ooh La La Boutiques, maintaining strong customer awareness is critical for successfully competing with larger, more established brands in its crowded vertical. Add in the impact of Hurricane Sandy and its aftermath on this chain which is located in and around Long Island, and you have a business in need of personal connection with its customers.

A carefully designed customer experience is the cornerstone of modern omni-channel customer relationship marketing. Retailers painstakingly craft marketing messages and engagement strategies that a customer will encounter at a specific time, in a specific place, via a specific channel. The experience often has some flexibility built in so it can adapt to individual customer behavior, wants and needs.

The MillerCoors company is giving away a 2013 Ford Fusion SE as part of an innovative Facebook campaign targeting NASCAR fans to promote responsible consumption of alcoholic beverages.

By Sherry Orel, [email protected]

Retail today is supposed to be all about the experience. After all, it’s so easy to shop online. And yet so many retailers could be providing a much richer customer experience if they only made a few simple changes that meet customers needs and expectations.

Pittsburgh – Dick’s Sporting Goods is launching a digital athletic training platform in partnership with sports training provider IMG Academy. The platform, known as “Day One,” operates across PC, mobile and tablet devices and provides comprehensive training information for fall, winter and spring sports including football, soccer, basketball, baseball, lacrosse, golf and tennis.

Retailers share online insights

Speakers at the recent Internet Retailer Conference & Exposition in Chicago discussed how the retail industry is using a number of digital technologies to assist performance in areas such as CRM, marketing, driving customer traffic and converting sales. Following are a few brief highlights:

Oklahoma City – Homeland Stores, a regional grocery retailer operating under several banners including Homeland, United, Country Mart, Super Save and Super Plaza, is partnering with mobile payment technology provider DoubleBeam to introduce new iPhone and Android mobile applications that enable customers to pay for purchases via smartphone.

Dick’s Sporting Goods has partnered with IMG academy to develop an innovative new digital training platform to help the retailer drive increased engagement with athletes looking to achieve peak performance.