Loyalty Marketing

HOFFMAN ESTATES, Ill. — Kmart is kicking it old school this back-to-school season with its latest viral ad campaign, which features “yo momma” jokes. The campaign follows closely on the heels of the retailer’s similarly irreverent "Ship My Pants" and "Big Gas Savings" campaigns.

There has been a recent trend in retail of new dynamic store formats that make the physical store experience more closely mirror the virtual store experience. Examples include Staples “omni-channel” stores that feature kiosks offering access to Staples’ full product inventory and RadioShack’s new concept store in Manhattan that includes interactive product fixtures such as display speakers that customers can test with music from their own personal devices.

Boca Raton, Fla. – Office Depot is launching a new online school supplies checklist that allows teachers to build, store and share checklists of required school supplies through an online platform. Teachers can use a starter list with recommended supplies by grade level or customize their own checklist to share with parents, allowing them to make purchases directly from the website or print the list for in-store shopping.

BOCA RATON, Fla. — Office Depot is directing its back-to-school marketing efforts at teachers by offering them an online tool to help them plan and prepare for the academic year.

STAMFORD, Conn. — GE Capital Retail Bank’s second annual Major Purchase Shopper Study has found that a growing number of consumers extensively research and compare prices and financing offers before making major purchases.

By Niclas Qvist, Pricer

Boston – According to a new report from the Universal Commerce Innovation Exchange and Aite Group, “Strategies for Mobile Investments – Ensuring Success,” retailers need to think differently about how they achieve ROI from their mobile commerce strategies. This different mode of thinking includes:

SAN FRANCISCO — Performance Marketing Brands, which owns and operates cash-back shopping sites that include Ebates.com, has appointed David Oppenheimer as the company’s new CFO. 

Most recently, Oppenheimer was CFO at ServiceSource, a global recurring revenue management and technology company. Oppenheimer will manage finance, accounting, HR, facilities and various operational and administrative functions for all PMB properties, including Ebates.com, Ebates Canada, FatWallet, AnyCoupons, One Receipt and Pushpins.