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CashStar Retailer Roundtable puts m-commerce and digital gift cards in spotlight
While the mobile phone serves as a lens to a personalized store experience, moving forward, wearable technologies like Google Glass will take in-store personalization to the next level, Steve Arthur, head of retail industry for Google, told attendees at the Retailer Roundtable event, sponsored by digital gifting platform provider CashStar. Arthur cautioned that retailers must realize they must deliver consumers the experience they need, rather than what they want, and be prepared for a post-PC world.
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Kmart offers pay-in-store option for online purchases
Hoffman Estates, Ill. -- Kmart is offering members of its Shop Your Way loyalty program the option to reserve items online, pay at their local Kmart store using their cash, check, debit, loyalty points, credit or gift card, and pick up the item onsite if available. Called Pay in Store, the program launches nationally this month and allows online shoppers to select the Pay in Store option and reserve an item for 48 hours.