Sears stays current with digital-savvy shoppers

HOFFMAN ESTATES, Ill. — Sears may not be the first name that springs to mind when one thinks of retailers that leverage technology to reach out to digital-savvy consumers, but it's demonstrating that it can stay current with the latest digital trends.

To that end, Sears is offering personalized digital coupons to members of its Shop Your Way loyalty program that are redeemable in-store, online and from a mobile device. Members can download the virtual coupons, tailored to their interests, style preferences and shopping habits, from the Internet or the Sears mobile app.

The digital coupons are part of a number of special omnichannel offerings Sears provides, which include same-day, free in-store pickup of online purchases, mobile checkout, “endless aisles” online-only product assortment and free home delivery of out-of-stock items.

"No matter how or where our Shop Your Way members choose to shop with us during back-to-school season Sears has a way to do so conveniently, save time and money, and earn rewards," said Ron Boire, executive VP, CMO and president, Sears and Kmart Formats. "We are creating experiences that make our Shop Your Way members come back for more — that's why we expanded our apparel brands and in-store technology to appeal to the individual fashion and shopping styles of our members and customers."