Loyalty Marketing

Specialty home décor and gifts retailer Kirkland’s is looking to foment customer loyalty with the launch of a K Club Rewards loyalty program on Oct. 20, which will offer consumers exclusive discount opportunities and points on eligible purchases.

“We are excited to offer our customers a new way to earn rewards when they shop at Kirkland’s,” said Mark Krebs, Kirkland’s VP of marketing. “Our goal was to make this program customer-centric, simple and fun, and we have been pleased to hear positive feedback so far.”

Family is all about loyalty, and as a family-owned business, 301-store, Charlotte, N.C.-based Belk, Inc. makes an effort to maintain and reward loyalty from its customers. So when Belk reached its 125th anniversary this year, the retailer decided to launch a campaign that would reward loyal shoppers while also boosting its presence in channels such as mobile and social.

Prized customer engagement

Salt Lake City – Overstock.com reported year-over-year gains in net income and revenue during the third quarter of fiscal 2013, which the company partially attributed to growing participation in its Club O paid loyalty program.

Net income increased 31% from $2.7 million to $3.5 million, while revenue grew 18% from $255.4 million to $301.4 million. The growth in net revenue was primarily due to a 16% increase in average order size, from $147 in third quarter 2012 to $170 in third quarter 2013, coupled with a 2% increase in orders.

Overstock.com’s growing Club O rewards program helped to drive 18% revenue growth and $3.5 million in net income for the third quarter ended Sept. 30.

New York -- J.Crew ranked No. 1 overall in customer service in September for the third consecutive month, in a monthly survey by StellaService, the independent ratings provider that ranks online retailers according to their customer service. StellaService measures companies monthly across four service areas: phone, email, shipping and returns.

Here is a look at the top finishers in the four individual categories:

New York -- Perry Ellis International has launched a new e-commerce site dedicated to selling Callaway Golf Apparel. The Callawayapparel.com site offers U.S. and Canadian customers a fully branded, state-of-the-art online shopping experience, and will be available throughout Latin America by mid-November.

Global ecommerce and payments leader eBay said its third quarter revenues increased 14% to $3.9 billion and noted exceptional strength from mobile initiatives.

Profits declined to $689 million, or 53 cents a share, compared to $837 million, or 64 cents a share, but on an adjusted basis to exclude non-recurring expenses increased to $837 million, or 64 cents a share, compared to $718 million, or 55 cents a share.

Famous Footwear has unveiled a free app for iPhone and Android that offers shoppers instant access to savings they can earn through Famous Footwear’s rewards program, as well as exclusive mobile discounts and offers. The app allows users to plan, shop and track their purchases, and redeem their rewards points from their mobile device.