Loyalty Marketing

Sandy Springs, Ga. - When Arby’s recently launched a new brisket sandwich menu item, the retailer chose PunchTab to help build a rewards campaign called “The League of Brisket.” The campaign encourages customers to join the league and complete challenges to earn free food and gear, as well as an entry for a chance to win the grand prize of pro football tickets and “the ultimate tailgate party.”

Boston – College students most frequently eat snack foods in the afternoon and are frequently replacing meals with snacks. A new study from marketing agency Fluent shows that 75% of college students replace meals with snacks and afternoon snacking is three times more popular than morning or late night snacking.

Other notable findings of the survey college students age 18-25 include:

Amazon has introduced a new service that streamlines how customers transact with online merchants. Login and Pay with Amazon allows customers of participating companies to go from browsing to buying in just a few clicks using their Amazon account information.

New York -- Amazon remains the world's most trusted retailer despite widespread criticism of its tax affairs and labor disputes.

The Internet giant topped a poll of 30,000 consumers in nine countries although the research by OC&C, unveiled on the closing day of the World Retail Congress, revealed that “its crown has very much slipped.”

Consumers were asked to rank nearly 600 retailers on a range of factors such as trust, value for money, service, product, and multichannel capability.

Overstock.com has opened a distribution center in Jonestown, Pa., just in time for the holiday rush. The new operation means faster fulfillment of orders. Shipping products from the Jonestown facility will provide orders to customers from Maine to Florida within two days of order shipment.

Durham, N.C. -- Marketers are constantly combating shopping cart abandonment, and with good reason: Abandonment rates range from 70%-80%. The good news is that much can be done to reduce abandonment, recapture sales from abandoned shopping carts, and provide a better shopping experience for consumers, according to a new report by Bronto Software and Magento

Amazon has introduced a new service that streamlines how customers transact with online merchants. Login and Pay with Amazon allows customers of participating companies to go from browsing to buying in just a few clicks using their Amazon account information.

New York -- American Express Serve announced a free nationwide cash load network and the addition of new money management capabilities to its full-service reloadable prepaid account. The new features enable Serve customers to load cash for free at more Than 14,000 participating CVS/pharmacy and 7-Eleven stores

The new features include: direct deposit, bill pay, mobile check capture, and personal financial management tools. These enhancements are designed to meet the needs of the nearly 70 million Americans underserved by traditional financial services.