Staples upgrades European omnichannel experience

Amsterdam, Netherlands - Staples Europe recently launched a number of improvements to its omnichannel shopping experience, including an upgrade to the look and feel of its key websites in Europe, including Spain, Netherlands, Germany, France, Italy and U.K. The refreshed user experience includes a new homepage, header and footer, along with horizontal masthead navigation, allowing customers to browse by different categories.



The sites also include added features to make omnichannel shopping easier, with storefronts optimized for mobile commerce and an option to order products online and have them shipped to a Staples store. In addition, the websites provide a more personalized experience, with products and promotions that are more relevant to Staples customers, and a more streamlined check-out process.



This is the second major improvement to Staples’ European websites in the last six months. Earlier improvements included a more personalized way to shop, an updated search engine and easy reordering tools for frequently used products.