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Foot Locker launches mobile app — with sneaker emoji


New York -- Foot Locker has launched its first smartphone mobile application for iOS and Android, along with 85 “Shoemoji” sneaker replica emoticons. The emoticons allow customers to share their love of sneakers in a visual way. They can also show off some of their favorite styles with the new Shoemojis.

Specifically designed to enhance consumers' digital experience with the Foot Locker brand, the app allows customers to browse upcoming new sneakers due for release, which Foot Locker locations will carry the shoes, and when they are available for purchase.

"We are very excited to introduce our first smartphone application," said Stacy Cunningham, executive VP of marketing for Foot Locker. "We know how important phones are in our customers' lives and we always want to offer them a premium experience with Foot Locker wherever they may be. We believe that the Foot Locker app, along with the introduction of Shoemoji, is another great way for us to provide that experience."

In addition to Shoemoji, the App features such functionalities as a release calendar that provides information on hot, new releases. Users can also select a specific sneaker release and add it to their iCalendar or Google calendar.

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