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Loyalty Marketing

  • Study: Shoppers blame retailers for security breaches

    When it comes to security breaches, consumers are clear about who they hold responsible.

    According to a new study from retail services provider Interactions, “Security Hacks and the Lasting Impact on Retailers,” 75% of consumers believe that keeping shopper information safe is the retailer’s responsibility.

  • Tech Bytes: Three Reasons Retailers Should Launch Their Own Social Platforms

    Social retailing is nothing new, but more retailers are starting to experiment with launching their own proprietary social media offerings.

  • Dunkin’ Brands exec appointments include digital, supply chain VPs

    Dunkin' Brands Group Inc., the parent company of Dunkin' Donuts and Baskin-Robbins, has promoted five new VPs to its management team.

    Sherrill Kaplan was promoted to VP, digital marketing & innovation for Dunkin' Donuts U.S. Kaplan joined Dunkin' Brands nearly five years ago and has played a lead role in the development and execution of the retailer’s digital strategy and the DD Perks rewards program.

  • Evaluating Retail Technology ROI

    The retail industry is abound with digital innovation, with brick-and-mortar stores rapidly adopting retail technology tools, services and gadgets in order to become a more relevant part of the consumer’s day. Emerging retail technologies are poised to make a splash among retailers in 2016, but not all serve the same purpose.

  • GameStop emerges victorious from transitional 2015

    GameStop's efforts to generate growth by diversifying its business model worked well in 2015, as the video game retailer posted its third straight year of positive comps.

  • Starbucks launching prepaid Visa card to boost its rewards program

    Starbucks Corp. is extending its payment platform to extend its reward program beyond its own stores.

    The coffee giant announced at its annual shareholders meeting on Wednesday that it will launch the Starbucks Rewards Prepaid Card from Chase by the end of this year.

  • Ebates aims for stronger mobile position

    Online cashback shopping platform Ebates is branching more heavily into the mobile shopping arena with the acquisition of mobile product discovery app Shopular.

    Redwood City, California-based Shopular has more than a million users and offers an intuitive product discovery experience and mobile shopping alerts. Leveraging proprietary geo-targeting technology, the app notifies consumers with relevant deals and coupons when they are near select stores.

  • New RH program offers shoppers more exclusivity

    Home furnishings retailer RH is rolling out a new membership program that aims to reimagine the luxury shopping experience by adding an element of exclusivity.

    The company has announced the launch of the RH Grey Card. For a $100 annual fee, the RH Grey Card provides 25% savings on everything RH, every day, across all of its brands – RH, RH Modern, RH Baby & Child, RH TEEN and RH Contemporary Art.

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