A rising number of U.S. consumers utilize artificial intelligence (AI) in their daily lives, and are ready for retailers to continue leveraging the technology.
A select number of brands meet or exceed consumers’ expectations to such an extent that they are able to convert market-share and loyalty into category and market dominance.
David Roth, CEO of The Store WPP, a division of brand analytics platform BAV, detailed the brands and retailers that have developed the largest bases of loyal customers at NRF 2024.
