Giant Eagle enhances, expands myPerks loyalty program

A regional food, fuel and pharmacy retailer is overhauling its customer loyalty offering.

Pittsburgh-based Giant Eagle Inc., which launched its in-store targeted rewards program called myPerks in November 2020, is now launching an enhanced version of myPerks, giving customers the ability to earn rewards points called perks faster. 

Coinciding with the introduction of the enhanced myPerks program, all Giant Eagle customers enrolled in the retailer’s fuelperks+ loyalty program are being transitioned into myPerks on Thursday, Jan. 25, 2024. 

Specific new benefits of the enhanced myPerks program incude:

• Increased perks-earning opportunities from Giant Eagle brand products, prescriptions, third-party partners such as Booking.com, and through enrollment in myPerks Pay credit card programs.
• Flexibility to redeem perks for free groceries and gas as a specific dollar amount off a total transaction, as a percent off groceries (up to 20%) at the supermarket, or for cents off per gallon (up to 30 gallons) of gas at Giant Eagle’s GetGo convenience/fuel locations. The customer’s perks redemptions options will be displayed during checkout and the option that provides maximum savings will be highlighted.
• More time to accumulate perks, with all customers having up to 12 months to redeem perks earned. 
• More ways to achieve Pro status, the top tier of the myPerks program that provides the ability to increase perks earnings by 50% across groceries, prescriptions, gas, and gift cards. Customers can now achieve Pro status by either earning 2,500 perks over a six-month period or completing 25 qualifying trips to Giant Eagle, Market District or GetGo locations in six months, including qualifying prescriptions at Giant Eagle pharmacies and qualifying gift card purchases. 

“This latest evolution of our longstanding, popular loyalty program came from listening to our customers and recognizing that we had an opportunity to bring together the best of our two programs in a way that delivers flexible, meaningful savings for all customers,” said Justin Weinstein, executive VP, chief strategy and marketing officer at Giant Eagle. “More than ever, myPerks now provides customers with the flexibility to redeem perks in various ways and clarity on which redemption option may be most valuable to them.” 

Headquartered in Pittsburgh and founded in 1931, Giant Eagle Inc. operates more than 470 stores throughout western Pennsylvania, Ohio, northern West Virginia, Maryland and Indiana.