Loyalty Marketing

​Bass Pro Shops is entering into a 10-year agreement with Capital One, a move that will make the card provider the exclusive issuing partner of co-branded credit cards to Cabela's customers.

As consumers connect with their favorite brands, they expect a consistent shopping experience.   With the help of Salesforce.com, The Aldo Group consolidated shopper data across its enterprise so it can create a singular shopping experience. By adding a cloud-based platform, Aldo gained 360-degree views of each shopper, a move that provides better insight into their preferences and allows the chain to engage with consumers more effectively.  

The signs of fall are definitely upon us. The weather is finally dropping into the 70s on the east coast. Summer’s green leaves are slowly transitioning to rich autumn hues. You can’t escape “Pumpkin Spice.” And of course, the biggest sign of fall: Halloween pop-up stores.  

The key to success is customer satisfaction. By arming itself with a fleet of “great personnel,” The Container Store is always ready to deliver top-notch store-level service. This message was delivered during “Doing Well by Doing Good — How to Build Trust and Win the Modern Customer,” a topic discussed yesterday at “Retail’s Digital Summit 2016.” The event, sponsored by Shop.org, a division of the National Retail Federation, was held in Dallas.

Zappos.com has found a new way to “wow” its passionate shoppers.    In a strategic move to drive engagement, the online shoe retailer launched its first-ever loyalty program. Called Zappos Rewards, the progression-based program will allow customers to earn points toward future purchases, get free expedited shipping on all orders, and receive early access to exclusive products and sales.  

Skechers now allows shoppers to manage their shopping experience from the palm of their hand.  

European online shoppers continue to be intolerant of poor service.   As a result, retailers need to step up their game regarding shipping and fulfillment if they want to keep shoppers happy, according to the “JDA/Centiro Customer Pulse Report Europe 2016.” The study surveyed 8,190 adults online across the U.K., Germany, France and Sweden to learn their online shopping requirements.    

A high-quality site experience makes Amazon the place where more than half (55%) of consumers go to first for products online.    That’s according to the second annual “State of Amazon” study from personalization platform company BloomReach, which found that search engines and retailers lost almost equal ground with consumers, 28% and 16% respectively, while Amazon increased its share by 11% over last year. Fifty-three percent felt Amazon had the best site experience overall.