Loyalty Marketing

Harris Teeter is no stranger to home delivery, but now more North Carolina-based shoppers can get their orders within an hour.   The grocer, a subsidiary of Kroger Co., is expanding its partnership with app-based grocery delivery service Shipt to get groceries into the hands of shoppers throughout the Charlotte metro area. The program, which was launched last year, was initially limited to the state’s Research Triangle region. This expansion extends the service to more than 50 Harris Teeter stores in the Charlotte area. 

As brick-and-mortar stores race to transform themselves amid the increasing importance and influence of e-commerce, many retailers are looking to in-store digital media displays to attract and engage potential customers.      What’s more, new startups are bringing down the high cost of traffic-counting technology; making mobile marketing offers as painless as possible; and looking to virtual reality to create experiences that wow, immerse and educate consumers. Take a look at these:   

In line with driving the company’s digital services, Wakefern is turning its attention to mobile payments.   Specifically, it will enable customers to use Chase Pay when paying for groceries at its ShopRite and The Fresh Grocer stores. The mobile wallet allows customers to input Chase Visa consumer credit and debit cards into the app, then use the solution to digitally make purchases, and earn rewards. Token technology keeps payments more secures.  

Digital disruptors continue to impact the shopping experience, and augmented reality (AR) is no exception.   Specifically, 61% of customers reported that augmented reality has influenced where they decide to shop, according to “The Impact of Augmented Reality in Retail,” a report from Interactions, an experiential marketing firm and division on Daymon. The report, which is based on responses from more than 1,000 Americans, examines how AR has become a part of consumers’ shopping experiences.  

Alliance Data’s card services business has renewed its agreement with Restoration Hardware.   Alliance signed a long-term renewal agreement to provide private label credit services for the luxury home furnishings retailer.       

As the loyalty landscape heats up, TJX Companies is renewing its existing program to remain competitive.   The off-price retailer announced a multi-year renewal of its partnership with Synchrony, a move that will continue to support financing for its five-year-old Rewards Credit Card program.   

Walgreens has joined the ranks of retailers working to get merchandise ordered online into customers’ hands faster.    The drugstore chain has launched a ship-to-store program that offers free shipping to a Walgreens or Duane Reade store for orders made on the chain’s website and mobile app. No minimum purchase is required.    

Bon-Ton Stores’ customers now have more opportunities to earn rewards.   The department store retailer, which originally rewarded shoppers for using the chain’s Your Rewards proprietary credit card, can now earn loyalty points for every purchase they make — regardless of how they pay.